For the first time, between May 2014 and May 2015, mobile e-commerce – smartphones and tablets – surpassed desktops. New data from Branding Brand revealed that this surge is due to the increase in smartphone traffic. Mobile devices accounted for 53 percent of e-commerce site traffic, while 48 percent came from desktops. Reports on revenue were a little different. Desktops, not mobile devices, accounted for 73 percent of all e-commerce revenue. Smartphones contributed 13 percent while tablets accounted for 14 percent. Shoppers have been moving to mobile for some time and in larger and larger numbers. At a quick glance, […]
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