Electronic cigarette merchants are waiting for the United States Food and Drug Administration (FDA) to decide if e-cigs are going to be subjected to the same regulations as traditional cigarettes. But first the FDA has to discern if and how e-cigs affect public health and their impact on the smoking industry. Eager merchants aren’t the only ones interested in how e-cigs will affect public health and commerce. Academics are now investigating how the public perceives the rules regarding e-cig legislation.
Rutgers professors talked to over 519 people about electronic cigarettes and how they believed they are currently regulated. Most people believe that e-cigs are less harmful than combustible cigarettes. They also believe that the FDA currently regulates the use and distribution of e-cigs, which could not be further from the truth. But as e-cig shops pop up all across the country, it is easy to see why the general public believe they’ve been given the ok by the federal government. The reason that there have been more e-cig shops appearing and more commercials on television, is because the FDA has yet to properly regulate electronic cigarettes, leaving it to each state to make their own regulations. This means that residents of Oklahoma may have easy access to e-cigs, while residents of Texas may be met with more restrictions.
The Rutgers study noted that commercial advertising made a significant impact on how the public perceives e-cigs. In fact about 44 percent of study participants admitted to learning about e-cigs exclusively through television commercials. Regulation advocates believe a lack of federal regulation has allowed for traditional tobacco companies to quietly buy up e-cig manufacturers and make enticing television commercials promoting them; the same type of commercials that were banned when they centered on tobacco. Many believe it is this fractured regulation that could lead to another public health crisis if it is discovered that e-cigs are as harmful as traditional cigarettes.
As the FDA circles around federal regulation for e-cigs, tobacco merchants should integrate e-cigs into their inventory, and electronic cigarette merchants should find credible payment processors experienced in high risk industries.
Contact The High Risk Guys to start your electronic cigarette merchant account today!